Natural Inspirations Ultra Hydrating SPF 30 Lip Butter Set

The Compact by Design initiative was created to identify products that, despite not always appearing very different, have a more efficient design. By removing excess air and water, these products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant reductions in carbon emissions.

Sustainability is the focus, and small changes in product size and weight can result in lower carbon emissions. A few of the many ways products can qualify for the Compact by Design program include:

Downsizing product dimensions: Reducing the overall size of a product, even by a small amount, can lead to more efficient transportation and lower carbon emissions. This may involve streamlining the packaging or optimizing the product's physical dimensions.

Reducing product weight: Even minor decreases in a product's weight can translate to meaningful carbon savings when multiplied across large production volumes and shipping distances. Lightweight design and material selection are key strategies here.

Concentrating product formulations: By removing unnecessary water, air, or other bulky ingredients, products can be made more compact and dense. This enables more efficient packaging and transportation, with less wasted space and fuel consumption.

Optimizing product refills: Designing products to use concentrated refill formats, rather than full-sized replacement items, can reduce packaging and transportation impacts over the lifetime of the product.

The Compact by Design certification identifies products that have been thoughtfully designed with sustainability in mind, even if the improvements aren't always visually apparent. These small but impactful changes add up to meaningful reductions in carbon emissions when applied at scale across thousands of product shipments.

By focusing on optimizing size, weight, and efficient design, brands can leverage the Compact by Design program to enhance the environmental performance of their products without necessarily changing the core functionality or appearance. This represents an important and accessible pathway for brands to make progress on their sustainability goals.

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